[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.infe.cz\/vsechny-clanky-nejsou-stejne\/#Article","mainEntityOfPage":"https:\/\/www.infe.cz\/vsechny-clanky-nejsou-stejne\/","headline":"V\u0161echny \u010dl\u00e1nky nejsou stejn\u00e9","name":"V\u0161echny \u010dl\u00e1nky nejsou stejn\u00e9","description":"Kdy\u017e \u010dlov\u011bk nevlastn\u00ed internetovou str\u00e1nku nebo ji je\u0161t\u011b nestihnul po\u0159\u00e1dn\u011b rozjet, nejednou se t\u0159eba i opr\u00e1vn\u011bn\u011b pohor\u0161uje nad t\u00edm, co vid\u00ed na webech sv\u00fdch konkurent\u016f. \u201eJak jen si mohou troufnout uk\u00e1zat n\u011bco takov\u00e9ho sv\u011btu?\u201c \u0159\u00edk\u00e1 si. \u201eV\u017edy\u0165 je to tam sam\u00e1 pravopisn\u00e1 chyba, \u010dl\u00e1nky nemaj\u00ed hlavu a patu a ka\u017ed\u00fd z odstavc\u016f je o n\u011b\u010dem ... <a title=\"V\u0161echny \u010dl\u00e1nky nejsou stejn\u00e9\" class=\"read-more\" href=\"https:\/\/www.infe.cz\/vsechny-clanky-nejsou-stejne\/\">Read more<span class=\"screen-reader-text\">V\u0161echny \u010dl\u00e1nky nejsou stejn\u00e9<\/span><\/a>","datePublished":"2019-06-22","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.infe.cz\/author\/#Person","name":"","url":"https:\/\/www.infe.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/da76ffe9456a057fb26f92cd8eb3d2effca853864e9ae2a35290bd1e10b1f7d4?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"infe.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.infe.cz\/wp-content\/uploads\/img_a360080_w3547_t1573971964.jpg","url":"https:\/\/www.infe.cz\/wp-content\/uploads\/img_a360080_w3547_t1573971964.jpg","height":0,"width":0},"url":"https:\/\/www.infe.cz\/vsechny-clanky-nejsou-stejne\/","about":["Web"],"wordCount":418,"articleBody":"      Kdy\u017e \u010dlov\u011bk nevlastn\u00ed internetovou str\u00e1nku nebo ji je\u0161t\u011b nestihnul po\u0159\u00e1dn\u011b rozjet, nejednou se t\u0159eba i opr\u00e1vn\u011bn\u011b pohor\u0161uje nad t\u00edm, co vid\u00ed na webech sv\u00fdch konkurent\u016f. \u201eJak jen si mohou troufnout uk\u00e1zat n\u011bco takov\u00e9ho sv\u011btu?\u201c \u0159\u00edk\u00e1 si. \u201eV\u017edy\u0165 je to tam sam\u00e1 pravopisn\u00e1 chyba, \u010dl\u00e1nky nemaj\u00ed hlavu a patu a ka\u017ed\u00fd z odstavc\u016f je o n\u011b\u010dem jin\u00e9m, prost\u011b \u00farove\u0148, \u017ee se z n\u00ed mus\u00ed Jan Amos Komensk\u00fd je\u0161t\u011b i v hrob\u011b obracet.\u201c Jen\u017ee pak si takov\u00fd \u010dlov\u011bk internetovou str\u00e1nku z\u0159\u00edd\u00ed i s\u00e1m pro sebe a r\u00e1zem ho polije studen\u00fd pot. A to kdy\u017e zjist\u00ed, \u017ee vlastn\u011b nen\u00ed o moc lep\u0161\u00ed ne\u017e ti, kter\u00e9 doned\u00e1vna za przn\u011bn\u00ed mate\u0159\u0161tiny kritizoval. Ono se toti\u017e n\u00e1hle ukazuje, \u017ee napsat takov\u00fd solidn\u00ed \u010dl\u00e1nek na sv\u016fj web, o \u010dl\u00e1nku propaga\u010dn\u00edm u\u017e ani nemluv\u011b, nen\u00ed zase a\u017e takov\u00e1 legrace. \u017de to leckdo nezvl\u00e1dne.  Nen\u00ed na tom nic objevn\u00e9ho. Je to prost\u011b realita. Skute\u010dnost, kv\u016fli n\u00ed\u017e u\u017e d\u00e1vno spat\u0159il sv\u011btlo sv\u011bta pojem web copywriting. Co\u017e je slu\u017eba pom\u00e1haj\u00edc\u00ed pr\u00e1v\u011b t\u011bm, kdo nemaj\u00ed nejen b\u00e1snick\u00e9, ale ani liter\u00e1rn\u00ed st\u0159evo. Ka\u017ed\u00fd, kdo pot\u0159ebuje texty na sv\u00e9 www str\u00e1nky, ka\u017ed\u00fd, kdo pot\u0159ebuje texty pro www str\u00e1nky se zam\u011b\u0159en\u00edm na SEO nebo i vysloven\u011b reklamn\u00ed sd\u011blen\u00ed, se sem m\u016f\u017ee obr\u00e1tit se \u017e\u00e1dost\u00ed o pomoc. A m\u016f\u017ee si b\u00fdt jist t\u00edm, \u017ee mu bude vyhov\u011bno. \u017de tu za n\u011bj pot\u0159ebn\u00e9 texty nap\u00ed\u0161\u00ed, a to t\u00e9 nejvy\u0161\u0161\u00ed mo\u017en\u00e9 kvality. Ba \u017ee si kv\u016fli tomu zjist\u00ed i v\u0161echny pot\u0159ebn\u00e9 informace, aby byl v\u00fdsledn\u00fd \u010dl\u00e1nek maxim\u00e1ln\u011b efektivn\u00ed, a \u017ee pak dostane zadavatel onen \u010dl\u00e1nek k okomentov\u00e1n\u00ed a tento (m\u00edn\u011bn \u010dl\u00e1nek, nikoliv zadavatel) bude zpracov\u00e1v\u00e1n, dokud nebude dosa\u017eeno pln\u00e9 spokojenosti.  Proto\u017ee copywrite\u0159i jsou tu pr\u00e1v\u011b od toho, aby pom\u00e1hali t\u011bm, jim\u017e slohov\u00e1 cvi\u010den\u00ed nejdou a jim\u017e jsou pou\u010dky z pravidel pravopisu nejednou i u\u010din\u011bnou \u0161pan\u011blskou vesnic\u00ed. Aby se na internetu objevovala kvalita a ne n\u011bjak\u00e1 z nouze ctnost, aby tam byly texty zaj\u00edmav\u00e9, srozumiteln\u00e9 a t\u00e9\u017e optimalizovan\u00e9 pro vyhledava\u010de. Takov\u00e9, jak\u00e9 jen tak n\u011bkdo napsat nedok\u00e1\u017ee.                                                                                                                                                                                                                                                                                                                                                                                           4.4\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"V\u0161echny \u010dl\u00e1nky nejsou stejn\u00e9","item":"https:\/\/www.infe.cz\/vsechny-clanky-nejsou-stejne\/#breadcrumbitem"}]}]